Event PICS-PUMA launches their new Autumn Winter collection shoes- FAAS

PUMA Unveils FAAS Trainers with New BioRide™ Technology, Giving Runners a Naturally Responsive Ride

September, 10th September, 2011 – PUMA, the sports lifestyle company strode with a fun, innovative and technologically advanced range of running shoes – The PUMA FAAS collection.

The Jamaican carnival and the hunt for city’s own Bolt began at 2pm at Inorbit Mall, Malad. The participants needed to test their running speed by running on the treadmill or speed track. The three fastest runners won gift vouchers worth 15k, 12k and 10k and also got a chance to get a free photo at the photo booth by doing the FAAS test. What’s more? DJ Reggae pumped up and churned out some of the best mixes along with the Jamaican dancers who enticed one and all with the deftness of their spinning moves.

About FAAS

Faas gets its name from the Jamaican word for fast, and Puma is determined to discover why Jamaicans are the fastest sprinters. The collection is grounded in performance and features a biomechanical design technology exclusive to PUMA, called BioRide™,that provides a naturally responsive ride – helping runners get into their own rhythm for increased speed and performance. Determine

Rajiv Mehta, Puma India Managing Director says, “Faas running shoes are fast as fast can be, lightweight and come with everything you need for running, and nothing more. The trademarked BioRide technology was developed by observing the fastest athletes associated with the brand, such as Usain Bolt, and studying their movement and foot placement.” He further added, “Different running styles require different padding and flexibility, so Puma has released the Faas range of shoes in 3 lines – 250, 300 and 500, and we shall release more variants in the near future”.

The Faas range from Autumn/Winter 2011 features bright, bold colors with unique overlays and design details for each style. PUMA Running’s new Faas Collection brings the joy back into running with increased speed and performance, along with some ‘check-me-out’ designs. Priced at Rs 3,999 (Faas 300) and Rs 5,999 (Faas 500), these shoes give the runners the desired comfort and stand out by their unique footwear technology.

 

Key Highlights from the Autumn/Winter 2011 Running Collection

Faas 300 – The Faas 300 is a lightweight style from the Faas Range that is built for runners who defy convention and speed on a daily basis. Featuring BioRide technology, minimal cushioning and structure, and no heel counter, this shoe is for the runners who are ready to fly. The Faas 300 is stylized with a unique overlay with cut-out circles, giving the shoe a two-toned and exciting look. Available as the Faas 300 for men and Faas 300 W for ladies. Priced at Rs. 3999

Faas 300 JAM – The Faas 300 JAM takes all of the features from the Faas 300 and adds a Jamaican twist. PUMA Running has a deep and longstanding relationship with Jamaica and the country’s runners, so we designed several shoes in the Faas range with Jamaica in mind. The Faas 300 JAM features a predominant yellow colorway with hints of green, black and gray throughout the shoe. Priced at Rs. 3999

Faas 500 – The Faas 500 and Faas 500 W incorporate PUMA’s new BioRide technology, giving all runners a naturally responsive ride. Falling right in the middle of the Faas Range’s numerical scale, the Faas 500 has a complimentary balance of added structure and cushioning to provide a comfortable run with improved speed and performance. The Faas 500 comes in a number of fun, bright colorways, providing runners a surefire way to jazz up their wardrobe and their run. The Faas 500 also comes in the Faas 500 Jam, which uses the same technology but with a bright, Jamaican colorway. Priced at Rs. 5999

PUMA Running knows every runner is unique and what one runner needs may not be necessary for another. To help runners find the best Faas style to suit their needs, PUMA has assigned each style a number, ranging from 100 to 1000. The lower number models, such as the Faas 300, have less cushioning and less structure, providing a lightweight, fast-paced trainer. As the number gets higher, additional cushioning and structure is added to the shoe. The higher number shoes, like the Faas 500, are perfect everyday neutral trainers.

So, will you bring your FAAS??